Chris Long sums it up pretty well:
“This is fear of a diminished bottom line. It’s also fear of a president turning his base against a corporation. This ¡s not patriotism. Don’t get it confused. These owners don’t love America more than the players demonstrating and taking real action to improve it. It also lets you, the fan, know where our league stands. I will continue to be committed to affecting change with my platform. I’m someone who’s always looked at the anthem as a declaration of ideals, including the right to peaceful protest. Our league continues to fall short on this issue.”
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